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The Phluid Project - First Ever Gender Inclusive Retail Store.

By Equally Wed - Posted on Monday, March 26, 2018

The Phluid Project is reportedly the first ever gender-inclusive retail store. It’s part community, part experimental platform and part retail – free of gender norms and full of possibilities.




‘The Phluid Project is committed to redefining gender labels and creating a place for self-expression and creative sharing where strangers, allies, friends – people – can unapologetically be themselves.’


The 3000 square foot retail store just opened in Manhattan and is full of products including t-shirts, tanks, pants, shoes, cosmetics, accessories and gifts starting at $35 - $500. The Phluid Projects brand occupies roughly 50% of the clothing alongside a selection of other brands with gender-free products. 

Even though it operates as a retail space with a coffee and juice bar, there are areas with seating and availability to host special events to create a stronger sense of community. 







Photography: Daniel Potes, Sonzai Photography