Digital Marketing Manager - LGBTQI

  • Digital Marketing Expert
  • Contract 3 months (4 days a week)
  • Work remotely anywhere in Australia
  • Starting Mid 2018

This role is all about leading the digital marketing environment for a small business. Using several social media channels and SEM to create inspiring and captivating digital media for the LGBTQI wedding market.

Equally Wed is the market leader for LGBTI Weddings, providing an online directory, planning tools and magazine.  We are currently looking for an entrepreneurial type digital marketer with a true passion about expanding the brand through social media, content marketing and SEM to join us on what will surely be a roller coaster ride. We are on a mission to find the right person who is tech savvy, motivated and a passionate person that is ready to make a mark in the digital marketing industry.

Our rapidly expanding wedding directory is updated daily with new service providers and venues that wish to list with us the market leader. This is a chance for businesses to display their support for Marriage Equality. Our platform provides a space where LGBTQI customers can plan their wedding without fear of rejection. 

In this role, you will be responsible for driving customer interaction through memorable social media campaigns, targeted content creation and digital marketing techniques for online media.

Our successful candidate will:

  • Minimum 3 years’ experience within the Digital Marketing industry.
  • Strong marketing analytics skills in order to assess and advise best direction for marketing streams.
  • Must be able to demonstrate excellent content writing / editorial skills for the blog.
  • Managing & editing content submitted by external clients.
  • Remain on the forefront of new social media tools, trends and apps.
  • Develop, manage and ultimately own the social media channels (Facebook, Pinterest, LinkedIn, Twitter, G+, Stumble upon, Snapchat, Youtube/Vimeo) with third party software.
  • Define and create eDM campaigns targeting LGBTI couples.
  • Work closely with the founder on campaigns, branding and reporting.
  • Regularly liaise with existing clients to ensure satisfaction and news/PR content.
  • In depth knowledge and understanding of LGBTQI community culture, issues and current news.
  • Excellent Photoshop & Illustrator skills a must.
  • Must be an Australian citizen or permanent resident.
  • Available for up to four weekends for LGBT focused festivals, Fair Day, Mardi Gras, Chillout etc.
  • Assist with general administration duties.

Preferred additional qualities:

  • Digital Marketing or similar certification highly regarded.
  • Certified in Google Analytics and Adwords would be advantageous but not essential.
  • HTML5, Javascript, CSS knowledge.
  • PR experience and/or knowledge.
    Key Responsibilities Include:

  • Ultimately take ownership of the digital content marketing & social media departments.
  • A keen eye for expanding the business reach through technology, ideas, content & campaigns.
  • Effectively communicate our websites brand through digital marketing.
  • Provide reports on marketing targets and deliverables to owner.
  • Assist with developing short term and long-term marketing strategies.
  • Meet or exceed quarterly marketing goals.

Preferred software knowledge:

  • Wordpress
  • Mailchimp/Active Campaign/Zoho
  • Adobe Creative Cloud
  • Hootsuite / Buffer / Pocket etc.
  • Facebook Business Manager.
  • Outlook
  • Office

Does this sound perfect for you?
You can email your cover letter and resume to info AT
Start date will be in mid-2018 for the successful candidate.
We only accept email applications at this point. Applications are open.

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